Online Marketing

What’s Lead Generation and How Do I Use it?

When it comes to making a passive income online without actually selling a product, there are three main routes: lead generation, affiliate marketing, and pay-per-click advertising like AdSense. Use SEO strategies on an affiliate marketing site to get the most leads to make an income.

Lead Generation Websites

With a lead generation website, visitors agree to give you information you can share with third parties in exchange for your help matching them up to the best products for their needs. For example, if you had a lead generation site on term life insurance, you would use a survey for visitors to opt-in and provide you information about their needs to forward them to the insurance company with the best rates for them.  

From there, you would share the customer’s information with businesses who would contact them to offer their products. In exchange for the lead information, you would get paid a commission or marketing fee.

How is this different from Affiliate Marketing?

With affiliate marketing, you only get paid if a sale is actually made, while you get some income for providing a potential client’s information with lead generation.

What fields are good for Lead Generation Sites?

Start by looking at lead generation sites out there. These sites don’t have to be filled with innovative web design and bells and whistles, but they do have to connect to industries with a high value on leads and carry some level of interaction where your visitors can give you information to contact them. You need to chose an industry with high transaction fees that will want to pay you for leads. Some good examples are in the bridal industry, credit cards, insurance, and real estate.

Can anyone do this?

Lead generation sites don’t have to be fancy, but they aren’t for the total beginner. You need some basics. First, you should have a moderate to solid understanding of SEO writing and a basic ability to design a website. You’ll need a survey form on your page, so you need to be able to design one or hire a web designer. If you’ve done internet marketing for a while, you should be able to get into lead generation sites with more ease than a total beginner.

What are the next steps?

See what local businesses you can connect with to send leads from your site. If you are interested in mortgage leads, for example, talk to your local bank. Local work will give you an advantage because you’ll be able to meet in person on the rare occasion it’s needed and also be able to understand their needs and respond faster than someone far away.

Once you know your industry and have connections that will pay for leads, you need to build an interactive website. Hire a web design team if you don’t have the time or ability to create your own. Create content for your site to build its SEO and online traffic. You should have a blog page where you regularly post news relevant to the field and possibly create a free e-book you can offer to people who fill out your lead form. 

If you don’t want to do things yourself, I would then hire an online marketing Portland professional to help you out and give you the best advice. I would highly recommend Oregon Web Solutions. I will add their information below as well as a marketing video they have:

Oregon Web Solutions | Portland SEO
1717 NE 42nd Ave #3800
Portland, OR 97213
(503) 563-3028