Online Marketing

What’s Lead Generation and How Do I Use it?

When it comes to making a passive income online without actually selling a product, there are three main routes: lead generation, affiliate marketing, and pay-per-click advertising like AdSense. Use SEO strategies on an affiliate marketing site to get the most leads to make an income.

Lead Generation Websites

With a lead generation website, visitors agree to give you information you can share with third parties in exchange for your help matching them up to the best products for their needs. For example, if you had a lead generation site on term life insurance, you would use a survey for visitors to opt-in and provide you information about their needs to forward them to the insurance company with the best rates for them.  

From there, you would share the customer’s information with businesses who would contact them to offer their products. In exchange for the lead information, you would get paid a commission or marketing fee.

How is this different from Affiliate Marketing?

With affiliate marketing, you only get paid if a sale is actually made, while you get some income for providing a potential client’s information with lead generation.

What fields are good for Lead Generation Sites?

Start by looking at lead generation sites out there. These sites don’t have to be filled with innovative web design and bells and whistles, but they do have to connect to industries with a high value on leads and carry some level of interaction where your visitors can give you information to contact them. You need to chose an industry with high transaction fees that will want to pay you for leads. Some good examples are in the bridal industry, credit cards, insurance, and real estate.

Can anyone do this?

Lead generation sites don’t have to be fancy, but they aren’t for the total beginner. You need some basics. First, you should have a moderate to solid understanding of SEO writing and a basic ability to design a website. You’ll need a survey form on your page, so you need to be able to design one or hire a web designer. If you’ve done internet marketing for a while, you should be able to get into lead generation sites with more ease than a total beginner.

What are the next steps?

See what local businesses you can connect with to send leads from your site. If you are interested in mortgage leads, for example, talk to your local bank. Local work will give you an advantage because you’ll be able to meet in person on the rare occasion it’s needed and also be able to understand their needs and respond faster than someone far away.

Once you know your industry and have connections that will pay for leads, you need to build an interactive website. Hire a web design team if you don’t have the time or ability to create your own. Create content for your site to build its SEO and online traffic. You should have a blog page where you regularly post news relevant to the field and possibly create a free e-book you can offer to people who fill out your lead form. 

If you don’t want to do things yourself, I would then hire an online marketing Portland professional to help you out and give you the best advice. I would highly recommend Oregon Web Solutions. I will add their information below as well as a marketing video they have:

Oregon Web Solutions | Portland SEO
1717 NE 42nd Ave #3800
Portland, OR 97213
(503) 563-3028

Limo Rentals In Portland

Portland limo rentals

There is absolutely no doubt that limo rental would be one of the best decisions that you would make in your life when the time would come to party. This is because rather than taking the additional hassle of managing a medium of transport, along with gathering all the people, you could simply hire a limousine. While you might think that you would have to bear a fortune, that would not be true. This is because if you could work out an arrangement with your friends and divide the whole amount, then there would be no stopping you all from partying all night!

Now again, thanks to the increasing amount of danger that seems to lurk in the streets, many people would be concerned about hiring a limousine. They feel that it would be something like going in to the unknown. As a result, it would not be worth the hassle to spend so much money just to call trouble to your own backyard.

However, whatever you might be thinking about limo rental would not actually true. This is because according to some of the people who have tried out this option, they have found it to be one of the best places that they have spent their money on. This is because in addition to being luxurious and extravagant, it would also help to serve your purpose.

Hence, if you would like to know why limo rental is something which you should spend your money on, take a look at some of the benefits below.

  1. Reliable and credible transportation

Since this is a limo rental service that we are talking about, the kind of transportation that would be provided to you would be of utmost importance. This is something which both you and your guests would think about. In addition, since you would be roaming around with your limo all night long, you would definitely like it to live up to your requirements and expectations.

So, in addition to staying out all night long, a limo rental service is also something that you would be able to use for airport pickup and drop-off. Thanks to this, you would no longer have to worry about arriving late. In fact, the driver would actually pick you up earlier. This would be to avoid any hassle of running late. Not only that, but you would also find some companies to track the status of your flight and make the necessary adjustments of time in order to make sure you arrive early at the airport.

  1. Hassle-free travel experience

In majority of the limo rental service, they tend to employ professional drivers that tend to be expert in efficient travel. This means that you would find the drivers to be experienced and well-educated. They would know about the best routes to reach your destination on time. Based on all this, you would be able to schedule your pickup time and place. The best part is that since this is a limo that we are talking about, you would be able to get your work done while on the go. All you would have to do is sit back and relax while your driver takes you to your destination.

  1. Stylish and luxurious accommodation

The whole point of hiring a limo service is so that you would be able to enjoy your night out in luxury and in an effective manner. That is exactly what a rental service would aim to deliver you with as well. Since they seem to come with luxury seats, emergency systems, expanded seating, a mini bar, karaoke, video player, and other facilities – you would have no shortage when it would come to entertainment options. In fact, you might even not feel the need to go anywhere as long as you and your guests would be able to have all the fun while being on the move. Bridge City Limos offers the best party bus in Portland in our opinion. 

  1. Effective driving

Lastly, a limo rental service would always ensure your safety. This is because the expert driver would help you to reach your destination safely. Not only that, but they would do everything within their capacity to make your ride safe, enjoyable, and comfortable. All in all, this would be one of the most pleasurable experiences that you would be able to enjoy in your life.

If you would like to know more about Bridge City Limos, here is their contact information:

Bridge City Limos | Limo Service Portland
10943 NW Crystal Creek Ln
Portland, OR 97229
(503)765-9367

10 Worst Cities In Oregon

Everyone does the 10 best cities in Oregon, so why not do the 10 worst cities in Oregon. Where not to go! Why waste your time traveling to places that really are not worth seeing. We will help you avoid them!

A Heartwarming Story And Tale Of What Not To Do

Food for thought: An essay on reentry from a convicted felon.

My name is Silvia, I am a mother, a student, a convicted felon and now I am your neighbor. Two years ago I made a mistake and was sentenced to prison for 19 months. When I made the very bad choice to embezzle money from my employer, the most I thought I would lose was my job. In no way did I understand the consequences of my actions and in no way did I realize the loss I suffered was not only mine, but my family’s, friend’s and the community’s as well.

Navigating through life can be a daunting process as I found as the divorced mother of two daughters. The turmoil of everyday life can be a challenge in the best of circumstances. But the path is made even more difficult when you are transitioning from prison back into the community. Because the difficulties were caused by my own doing only made it more formidable. I never thought I would commit a serious crime let alone spend time in prison. The punishment didn’t end the day I was released. The problems I faced after I got out wee one’s I hadn’t anticipated. The stigma attached to a felony conviction is hard to overcome. At first I felt everyone could see I was a criminal. Simple things like renewing a driver’s license or re-opening a checking account became a series of lengthy and embarrassing explanations. Although I have a college degree and years of work experience behind me, the minute I check the felony box on a job application means I will probably be turned down.

Crimes need to be punished and the threat of prison is an appropriate deterrent to committing crimes in the first place. I deserved to serve time in prison. I committed a horrible offense and in no way do I feel my sentence was unfair. But if I have the desire to make a better life for myself and my family, I would like the chance to work toward being a good citizen and a good neighbor. How can we rebuild our lives without having someone to believe in us? It is hard enough to believe in ourselves. We need help reconnecting with a community that may see as threats. We need help to rebuild the self esteem that was lost and move on from the paralyzing shame and guilt we feel.

I was fortunate to have my family care for my children while I was incarcerated. I was lucky to have a home to go to after I was paroled. But even with the best opportunities afforded me I still struggle to support myself. I can only imagine how problematic it would be to reenter society with an addiction or a mental health issue. I hope I speak for others when I say maybe we don’t deserve a second chance but I know having time to reflect on myself in prison made me a better person. I want to endeavor to give back some of what I’ve learned from my experience in order to help people with the same obstacles become better neighbors.

Oregon Crime VS Texas Crime Rate

GOVERNOR’S COMMISSION ON PUBLIC SAFETY LEARNS ABOUT TEXAS CORRECTIONS 

The Governor’s Commission On Public Safety met on October 21, 2011, at Southern Oregon University, and heard a presentation from a seasoned Texas Representative named Jerry Madden.  Representative Madden lead the effort in Texas from 2005 forward to change criminal justice policies in order to avoid building additional prisons.  His assignment from the Speaker of the House was, “Don’t build prisons, they cost too much.”  Before I summarize Representative Madden’s comments, it is important to know that Oregon crime statistics and Texas crime statistics are very different.   I suggest Oregon’s numbers are much better than Texas’ numbers.

PRISON AND CRIME NUMBERS COMPARED 

The 2010 population of Texas, according to the U.S. Census Bureau, is 25,145,561, and the 2010 Oregon population is 3,831,074.  Texas has a whopping 112 prisons, and Oregon has 14 prisons.  Texas has about 172,000 prisoners, and Oregon has about 14,000.  More importantly, the Texas incarceration rate in 2009, according to the Bureau of Justice Statistics, F.B.I. Uniform Crime Reports (after many of the Texas reforms), is 639 persons for every 100,000 people.  Oregon’s 2009 incarceration rate is 371 persons for every 100,000 people.  Out of 50 states, Texas ranked 4th highest for incarceration rate in 2009, and Oregon ranked 30th highest – not even in the top half of states.

Although Oregon has a low/moderate incarceration rate, our violent crime drop for 15 years is outstanding.  Violent crime decreased 51.2% in Oregon from 1995-2009, while the Texas decrease was only 26.1%.  Said another way, out of 50 states Oregon ranked 2ndfor the largest percentage reduction in violent crime while Texas ranked 28th – not even in the top half of states.

As a side note, testimony before the Commission by an economist specializing in crime analysis was that criminologists believe that incarceration accounts for 25% to 35% of the national crime decline.  My interpretation of this statement is that for violent offenders and repeat property offenders and repeat drug offenders incarceration will at least slow them down in the number of crimes they commit.  And of course, that means fewer crime victims, which is a very good outcome.

THE TEXAS RECIPE FOR NOT BUILDING MORE PRISONS 

Representative Madden explained that Texas wasn’t going to let offenders out early, so they focused on how to slow down the offenders from coming into prison.  It should be noted that Texas did not change any sentences for any type of felony crimes.   In essence, they came up with five different ideas which they implemented.   Here’s the list with a brief summary of each idea.

1.  Reduce the number of parole violators who are sent back to prison.  Sanction technical violators in the local community.  For example, give violators short periods of lock up and provide positive programming such as drug and alcohol treatment.

2.  Provide treatment programs in prison; so when the offenders are released, they are less likely to re-offend.  An example is alcohol and drug treatment for those individuals who need it.

3.  Use intermediate sanctions for felons who violate their probation rather than immediately sending them to prison.  Prison in Texas costs $50 per day according to Representative Madden, so using cheaper sanctions saves money and also helps to avoid building prisons. Representative Madden said that intermediate sanctions in Texas cost about 65% of the $50-per-day cost for a prison bed.  (Note:  Oregon’s per day cost is about $82 per day.  Caution should be used in comparing these rates across states to be sure the comparisons are considering the same factors.)

4. Texas focused on “Breaking the Cycle” of crime with juveniles.  Texas had about 5000 kids locked up and have reduced the number to about 1500.  Unfortunately, there was no details about programming for juveniles and what happens to a juvenile in custody who turns 18 years old.  In Oregon, the individual who turns 18 years old almost always remains in a juvenile facility until they are released, or turn 25 years old, and are then transferred to an adult prison.

5.  Early childhood support for families/mothers that need it.  There was very little detail from the Representative about how this idea saved building prisons.  I presume it is a long-range-prevention effort which, undoubtedly, will have positive effects.

Texas saved about $500 million on prison construction by implementing the above 5 ideas at a cost of about $240 million.

REPRESENTATIVE MADDEN MADE ADDITIONAL IMPORTANT COMMENTS 

  • Scientifically-valid risk assessments should be used from arrest, to plea bargaining, to sentencing, to probation, to prison, to programming in prison, to prison release and parole.  In prison, a risk assessment should be used, so the right offender receives the right program.  Spend your money on the group of offenders with whom you may be able to make a difference.
  • Texas contracts out programming for offenders such as their halfway houses.
  • 15% of Texas’ prisons are privately run and owned by the state government.
  • Texas financially incentivizes counties to keep offenders in the community.
  • Make sure the programs measure results.  Have the courage to change where you spend the money if you are not getting the results you want.

TWO FINAL THOUGHTS 

  • Oregon has already implemented many of the Texas ideas but not nearly in the robust fashion necessary to maximize the benefit.  For example, helping offenders reenter society when they leave prison is critical in reducing recidivism rates and helping ex-offenders change their lives for the better.  The early results of pilot reentry projects in several Oregon counties show significant drops in recidivism rates.  Spending more money on reentry programs is difficult in tough economic times, but the financial dividends over the long haul, not to mention the individual life changes for the better, appear to far outweigh the upfront costs.
  • If Texas can avoid building new prisons using creative ideas and without changing any sentencing policy, Oregon should be able to do the same thing.  All we need are the creative ideas.

Oregons Violent Crime

Fifty years ago, Oregon’s violent crime rate was very low. According to the FBI Uniform Crime Reports, in 1960 there were only 70 violent crimes per 100,000 inhabitants. Between 1960 and 1985 this rate skyrocketed 690 percent and stayed high for 10 years.

In the middle of this 10-year period (1989), the Oregon Legislature adopted sentencing guidelines that shortened many violent crime sentences below their already short incarceration periods. For example, a sentence for a stranger-to-stranger forceful rape in the first degree could be as little as 28 months in prison.

I know this history well because I was an Oregon legislator when the Legislature passed these sentencing guidelines. I tried in two subsequent legislative sessions to increase the prison sentences for felony violent offenders. When the Legislature would not budge, I authored Ballot Measure 11.

Simply put, Measure 11 created mandatory minimum prison sentences for 16 felony violent and sex crimes. With the exception of murder, which carries a mandatory prison sentence of 25 years, there were no mandatory minimum sentences longer than 10 years. Voters overwhelmingly passed this measure in November, 1994 with a 66 percent yes vote. Not surprising to me, felony violent crime in Oregon began to drop, and it dropped year after year.

According to the Measure 11 report prepared by Crime Victims United of Oregon, “Oregon’s crime rate has consistently dropped every year from 1996 to 2002. During that period, Oregon experienced the largest drop in the violent crime rate (44 percent) of any state in the union. Violent crime in the United States as a whole decreased 28 percent. From 1995 to 2009, Oregon ranked second with a decrease of 51.2 percent.”

In 2012, Oregon ranked 40th in the nation for the violent index crime rate. In other words, Oregon is in the top 10 states in the country for low violent crime. I believe, as do others, that Measure 11 significantly contributed to this dramatic drop in violent crime in Oregon.

Over the past five years, I have closely followed the work of two different Governor’s Commissions on Public Safety. Frankly, individual members of these commissions pushed hard to eliminate or significantly reduce mandatory sentences for violent offenders set by voters 18 years ago. Fortunately, the proponents for shorter sentences for felony violent and felony sex offenders did not succeed. Measure 11 mandatory minimum sentences remain to this day and continue to help drive down the violent crime rate.

In the future, rather than trying to gut good sentencing policy that provides sentences proportional to the crime(s) committed, our Legislature and public safety agencies should focus on rehabilitation of offenders released from prison. We know that 25 percent to 30 percent of felony offenders commit a new felony within three years. By helping these offenders lead successful lives, the recidivism rate is reduced, prison costs are reduced and, most importantly, there are fewer crime victims.